Tag: time warner

AOL today unveiled its new branding, and people are less than impressed. The new corporate identity, created by hotshot design agency Wolff Olins New York, involves using a set of hundreds of different backgrounds to sit behind the new mark in which AOL is written Aol. (don’t forget the full-stop). Landing on this design was the result of a long and winding road which included research, testing, and creative reviews, all to answer the question, “should we even stick with the AOL brand?”