An afternoon with George Lois: An Exclusive Sit-Down
Ask someone who George Lois is and you’ll likely be met with a “huh?” or “Isn’t he that guy who…?” But ask anyone if they know the phrase “I Want my MTV” and you’ll get the universal “Aaaaaahhhhhhh, THAT guy!!”
George Lois is often described as “An Advertising Legend”, “The King of Madison Avenue”, or the “Leader of the Creative Revolution”. And he knows it. It’s a role he not only fits into well, but wears like an old coat; it’s not flashy, it’s not trying to impress anyone, it’s just a part of who he is.
Often he’ll take off his AdMan coat and take on the role of artist and producer. Over his career, he created dozens of covers for Esquire Magazine, which are currently on display at the Museum of Modern Art in New York, though he never once worked directly for Esquire. He’s also the man behind the iconic Bob Dylan “Jokerman” music video, which MTV voted “video of the year” in 1983.
The video above was recorded in NYC at the Paley Center for the Arts on Sept 23, 2009 during an exclusive sit-down with Anthony Kalamut, the coordinator of the Creative Advertising program at Seneca College in Toronto. It’s kind of NSFW; to give you an idea of just HOW NSFW it really is, one of the lines that didn’t make it on tape comes as he’s describing how he deals with difficult clients:
So he came to me and said the client didn’t like it. “Didn’t like it?” I said. “Well first off, fuck you, fuck your mother AND your sister.”
It’s an entertaining few minutes. Enjoy 🙂
When you’re done, check out this 5 part series called “George Lois on the Creative Revolution” by Dominik Imseng.
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