Palm ditches ad agency Modernista
Palm has decided they’ve had their fill of ads that either miss the mark with the female demographic, or just plain give a lot of people the willies. Though I was personally a fan of the initial dreamlike, David Lynch-esque ads with Canadian actress Tamara Hope, most people found them creepy. This is what Modernista co-founder and executive creative director Gary Koepke, who created the ads, had to say when they launched…
“We weren’t trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don’t have to look you in the face. The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.” [from WaPo]
According to the report in Ad Age, Palm is going to be shopping around for a new agency, and is looking at focusing on point-of-sale instead of branding moving forward.
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